ABOUT US
Thoughtfully Chosen. Always Evolving. Purposefully Given.
Welcome to a pet store with a little more attitude and a whole lot of heart.
We’re a women-owned small business built around a genuine love for animals, a passion for discovering exceptional products, and a commitment to giving back.
Our story begins with Jade, a service dog, mascot, boss, and resident diva.
MEET JADE
Jade has a big personality and an even bigger heart.
Her first and most important job is supporting her owner as a service dog. But along the way, she became a local celebrity, greeting friends around town, collecting admirers, and making sure everyone knows where the treats are.
By her side is her companion, an ex-paratrooper who understands the values of loyalty, dedication, courage, and service. Together, their partnership became the inspiration for a business built around those same values.
Jade reminds us that service dogs are more than highly trained working animals. They are remarkable partners who deserve respect, understanding, enrichment, and the opportunity to simply be dogs when their work is done.
Her story is at the heart of what we do. Our hope is to help others better understand and appreciate the extraordinary bond between service dogs and their handlers.
OUR PURPOSE
Our mission is simple:
Love animals. Serve a purpose. Give back.
We carefully seek out products that bring something special to the animals and people who love them. Our collection includes products from small business vendors and independent makers, with new finds being added and products changing often.
That means there is always something new to discover.
WHY SMALL BUSINESS MATTERS
We believe small businesses bring something special to the marketplace.
Behind every small vendor is a person, a story, and a passion for what they create. By partnering with small business vendors, we’re able to bring you products that are unique, thoughtfully made, and not found everywhere else.
Because we’re always searching for something new, our collection is always evolving.
GIVING BACK
We believe a business can be built around something bigger. That’s why we’re committed to supporting nonprofit organizations and causes that make a difference for animals, wildlife, and the communities that care for them.
IT ALL COMES BACK TO JADE
Jade inspires everything we do.
She shows us that you can work hard, serve a purpose, brighten someone’s day—and still expect a treat or two along the way.
Thank you for being here, supporting small business, and becoming part of our mission.
Come for the animals. Stay for the finds. Shop for a purpose.